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nba
Why the Midrange Jumper Refuses to Die
Analytics spent 15 years telling the NBA the midrange was a bad shot. The playoffs keep disagreeing — and both sides are right.
3 min read
analyticsThe Analytics Arms Race Has a Blind Spot, and It's the Size of a Locker Room
Every club has a data department now. The edge has moved to the thing spreadsheets still can't see: how humans respond to being measured.
3 min read